It was the opening of the 2nd leg of mentoring session for Cluster B – Marketing Management and Hospitality Management students in which CA O’Connor gave a comprehensive discussion on business analytics to manage a business using excel, marketing plan, and the planning framework. CA O’Connor illustrated some charts and case study and shared his consultancy experience on some business entities and cooperative in his virtual assignments recently in the Philippines. Five students (1 from BSHM and 4 from BSBA-MM) presented their output, highlighting the content of business plan, and the assessment of their business ideas using the 3Ps which was previously discussed. The CESO Advisor was delighted to see the students’s output and recommended some points to further enhance the content of their business plan. The mentoring session was attended by 141 participants – 132 students (34 male, 98 female), 9 facilitators and faculty (5 male, 4 female).